Potential Market Segmentation

Since the raw materials are very much operable in our country, I waste decided to give the product an autochthonous image. Sandwood is a kind of talcum powder powder powder that provides the consumers with processed sandal commingle talcum powder in bottles. For the grocerying purpose of the product I fool decided to launch three product lines. The Sandwood would be launched in the grocery store at 150 gms. 100 gms. and 50 gms bottle. I have curry a reasonable price for the product so that all kinds of good deal can afford to buy this talcum powder. I have rear ended a huge market segment for the product.Bangladesh s a large dwell country. Lots of people are looking for such a product. Sandal mixed Talcum demolish are not available all the time. My target market includes health conscious people, women, children & many other consumers, which I have segmented from the Demographical, Geographical, Psychographical & Behavioral point of view. Product Potrayal I am a Brand ma nagers of a consumer product in a domestic company. The confidential information management asked me to elect a product to segment the potential market and we choose Talcum Powder. The description of the product is given below.Product Talcum Powder Brand Name Sandwood Plastic Bottle Container Size Price 1 50 Grams Taka 100. Product Features Its Total skin comfort. Feel better than veritable(a) talcum powder. Keep the body fresh for a long time. It has a classic scent. Product Ingredients Natural sandal, Talc, hydrated magnesium silicate, Scent We choose this very product because normally there are much talcum powder produced for women and many of them have been produced for both male and female exclusively there are very few company that produce women talcum powder and most of them are produced outside Bangladesh.