The Concept of Corporate Social Responsibility Essay -- Social Responsi

The Concept of Corporate Social ResponsibilityWith the interest in Corporate Social Responsibility growing, increasing numbers of organisations ar incorporating CSR into their transaction operations in an effort to be seen acting as undecomposed corporate citizens, so what is CSR & what is its role in todays organizations? The term CSR refers to a fellowship?s obligation to maximize its positiveimpact on society, accommodative changing genial, market & s compactholderpressures in an effort to achieve sustainable economic, social &environmental development throughout its operations andactivities. CSR puts expectations, continuous purifyment & foundation garment at the heart of business strategies and the four dimensionsof social responsibility are gener eithery considered to be economic,legal, ethical & philanthropic.Approaches to CSR are varied and due to the differences in priorities& values across the world, there is no one size fits all strategy.Where previously, the role of a socially responsible company wassimply to realize good will in the community, organisations are nowrequired to take into account the full scope of their impact oncommunities & the environments in which they work, reconciliation the needsof stakeholders with the need to make a profit. Although there is noone size fits all strategy, well come throughd CSR programmes have universalbenefitso improver Profito Enhance business competitiveness& opportunitieso maximise value of wealth creation to societyo Can improve financial performance & access to capitalo Enhance stigmatise image, raise profile & boost saleso Attract & hold quality workforce,o Improve decision-making on critical issueso Helps manage risks & reduce long-term costso Incre... ...ww.bnet.comwww.businessdecisionresources.comwww.busmmgt.ac.ukwww.ccbriefing.co.ukwww.cisweb.orgwww.corporatecitizenship.co.ukwww.dti.gov.ukwww.ethicalcorp.comwww.eurpoac-eu.comwww.eurpopeanenergyfocus.comwww.globalchange.comwww.managin g4value.netwww.ncbe.co.ukwww.nottingham.ac.ukwww.sustainability.comwww.knowthis.comwww.cim.co.ukwww.smallbusinessmarketingplans.co.ukwww.mintel.co.ukwww.wmrc.comBooks selling Cooncepts & Strategies Dibb, Simkin, Pride & savageKotler on Marketing Philip Kotler Marketing Strategy Sudharshan Mastering Marketing financial TimesThe Essence of Services Marketing Adrian PayneValue Based Marketing DoyleMarketing Plans Malcom MacdonaldMarketing Principles and Practice Adcock, Bradfield, Halborg, RossPublications Marketing WeekRecruitment & physical exertion Confederation