Strategic Analysis Project Essay Example | Topics and Well Written Essays - 3750 words

Strategic Analysis Project - Essay specimenCorporate office sees an opportunity for fresh new ideas and perceptive from you, and is looking for a formal demarcation case, which impart include a well researched strategy, specific tactics, and a complete communication plan that will help this hotel achieve very specific and measurable business objectives .This account will first watch the Canada base Signature hotel market, talk about the main indus refine group of actors and show the family member moment of input issue. Moreover, it will find out the Canada consumer trends, in that respect the variety of background of investors and provide a coming(prenominal) outlook the length of with a predict which has been built-up to exemplify the manufacturing and the factors touching its growth and future. In end, it determination remark on short-term and long-term asset as well as recommending an result for the shareholder.Kevin (et all, 2006) has conducted research into the ripe pra ctices used by hotels to satisfy customer needs and preferences, specifically business travelers and also women business travelers who subscribe to increased needs of safety and privacy. The research shows that professionalism of front-line staff was rated as a top individual contingent with the highest level of agreement among managers in achieving and maintaining competitiveness. As the nature of the hospitality industry is to provide service through with(predicate) batch, front-line staffs, which rent direct contact with customers, play an essential role in delivering quality service. Choi (16 April 2007) has suggested that business travelers try to fit in some pleasure along with the business trip. The author has given details from the subject area Business Travel Association, which suggests that 62 percent of U.S. business travelers add a leisure component to at least one business trip every year and two thirds said that they also occupy along a family member of a friend to the trip.1.1. Current expectations CNN (Chan, 14 August 2007) has reported that there is a change in the profile of the business traveler and this segment includes women, single parents, double income families, people who would like to take their families, spouse or kids along and those who look forward to combining a spend along with the business trip. When people come with their kids or some otherwise family members, they expect some type of entertainment, espy seeing facilities and those with young kids expect a small playpen, a decent swimming pool and other such facilities. The article also claims that nearly half of all business travelers are women who travel completely and have special needs for security in their rooms, in the car parking area, the lobby, elevator, restaurant, bar and other areas. Women need special care to ward off unwanted attention as they enter the hotel, have food or a drink and hotel staff are trained to provide them better services. around ho tels have created women friendly services with special floors exclusively for women and monitor all approach and exit points in the hotel. Florio (30 May 2007) has reported that the Generation X or the new young business travelers expect luxuries of plateful in exchange for their hard earned travel dollar. Among other